Metrics glossary
Plain-English definitions of every platform metric.
- What is Visibility?
The share of tracked AI answers that mention your brand — the headline AI-Search metric.
- What is Share of Voice?
Your slice of all brand mentions in the answers you appear in, versus competitors.
- What is Average Position?
Where your brand tends to appear inside an answer when mentioned — lower is better.
- What is Citation Share?
The share of source links in AI answers that point to your own domain.
- What is Sentiment?
How positively an AI answer talks about your brand — positive, neutral, or negative.
- What is a Mention?
A single AI answer that names your brand — the raw event behind Visibility and Share of Voice.
- What is Rank and rank change?
Where you sit versus competitors on a metric, and how many places you've moved.
- What is a Query fan-out?
The smaller background searches an AI engine expands your prompt into before answering.
- What does the up or down % next to a metric mean?
The change vs the previous period of equal length — green is better, red is worse, 'New' means no prior data.
- What are Bot visits?
AI-engine crawlers (GPTBot, ClaudeBot, PerplexityBot…) fetching pages on your site.
- What are AI citations and AI indexing?
Two bot-visit sub-types: crawler hits tied to a live citation, versus indexing/training bots.
- What are Human visits (AI referrals)?
Real people who clicked through to your site from an AI answer — organic traffic for answer engines.
- What are Citations and cited domains?
The source links AI answers attach, grouped by website and ranked by how often each is cited.
- What is Prompt volume?
An estimate of how often real users ask AI engines a given prompt — search volume for answer engines.
- What are Search volume, Keyword difficulty and CPC?
Classic SEO keyword metrics, pulled from your connected Ahrefs or Semrush account.
- What are Clicks, Impressions, CTR and Average position?
The four standard Google Search Console metrics, shown when you connect Search Console.
- What is Topic authority?
How strongly you're associated with a topic cluster across AI answers, not just one prompt.