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Content creation

How do I generate a new piece of content?

Go to Content → Create, pick a template, then configure topic, audience, and brand kit.

Create new AEO-ready content from a template — typically a 1–2 minute setup followed by a ~30-second generation.

Steps

  1. Open Content → Create.
  2. Pick a template — Blog post, Listicle, How-to, Ultimate guide, etc. Filter by category if you're looking for something specific.
  3. On the config screen, fill in:
  4. Topic — what the piece is about.
  5. Audience persona — pulls from your Brand Hub personas.
  6. Brand kit — voice, tone, do/don't lists.
  7. Citations — sources to cite from your Research library.
  8. Additional instructions — anything else the AI should know.
  9. Click Generate. Output lands in the editor where you can refine, regenerate sections, or publish.

Coming from an opportunity? The Opportunities page has a one-click "Generate content for this" button that drops you in here with the topic pre-filled.

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