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Troubleshooting

Brand analysis failed — what now?

Either retry, fall back to manual setup, or check that your domain is publicly reachable.

Brand analysis is the AI step on onboarding Step 2 that reads your site and proposes a category, target market, USP, and seed keywords. It can fail for a few reasons — none of them block you from completing onboarding.

Three recovery paths, in order of preference

  1. Try again
  2. The button is right under the error message.
  3. Most failures are transient AI-provider timeouts. If we detect the OpenAI account ran out of credits, we automatically fall back to Claude — you don't need to do anything.
  1. Set up manually
  2. Click "Set up manually" — onboarding skips the AI step and lets you fill the fields by hand.
  3. You can refine everything later under Knowledge → Brand Hub. The AI step is a head-start, not a requirement.
  1. Check your domain
  2. We need to fetch your homepage to extract positioning. If your site is behind a paywall, requires JavaScript-only rendering for content, or blocks crawlers via robots.txt or a WAF, analysis will fail.
  3. Confirm your domain is publicly reachable in an incognito tab.
  4. If you can't open the site to public crawling, use the manual path.
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Still stuck? We typically reply within 1 business day.

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