Metrics glossary

What is Sentiment?

How positively an AI answer talks about your brand — positive, neutral, or negative.

Sentiment classifies how positively an AI answer talks about your brand — positive, neutral, or negative. Unclassified mentions count as neutral, never negative.

How it's calculated Each response that mentions you is classified, then rolled up into the share that is positive / neutral / negative over the selected period.

Where to find it AI Search Performance → Sentiment, including the themes driving positive and negative mentions.

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