Metrics glossary
What are Clicks, Impressions, CTR and Average position?
The four standard Google Search Console metrics, shown when you connect Search Console.
If you connect Google Search Console, its dashboards show four standard metrics for traditional Google search:
- Clicks — times someone clicked through to your site.
- Impressions — times your page appeared in results.
- CTR — clicks ÷ impressions.
- Average position — your mean ranking for the query (lower is better).
They sit alongside the AI-Search metrics so you see both the traditional and the answer-engine picture in one place.
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