Metrics glossary
What are Human visits (AI referrals)?
Real people who clicked through to your site from an AI answer — organic traffic for answer engines.
Human visits, or AI referrals, are real people who clicked through to your site from an AI answer — the answer-engine equivalent of organic search traffic.
How it's detected We attribute sessions whose referrer is an AI engine such as ChatGPT, Perplexity or Copilot. Bot visits show interest; human visits show that interest converting into traffic.
Where to find it Agent Analytics → Human visits.
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