What is AI visibility?

AI visibility answers a simple question: when real people ask AI engines about your category, how often does your brand actually get mentioned? This article explains what the metric is, why it matters, and how WriteWorks calculates it.

AI visibility measures how often your brand appears in the answers AI engines give. For each prompt you track, we send it to every engine included in your plan, capture the response, and check whether your brand was mentioned and where. The result is a single visibility percentage you can watch over time.

This matters because search behaviour is changing. Traditional SEO measures your position on a search results page, but AI visibility measures whether you are mentioned at all in the AI's answer. Increasingly, users read the AI's response directly and never click through to a results page, so being named in that answer is what counts.

Here is how the metric is calculated

There is no universal benchmark for a good score, because it depends entirely on your category. Around 30% visibility on niche B2B prompts is excellent, while the same number on broad consumer prompts is only middling.

Tip: watch the gap between you and your competitors more closely than the absolute number. The delta usually tells you more about your real standing than the percentage on its own. Click any point on the visibility chart to see the actual answers behind it.