Metrics glossary
What is Rank and rank change?
Where you sit versus competitors on a metric, and how many places you've moved.
Rank is where your brand sits versus competitors on a given metric — e.g. #2 of 6 tracked brands by visibility. Rank change is how many places you've moved since the previous period (▲2 = up two spots).
Where to find it Leaderboards on the Visibility and Citations tabs, and the per-competitor rows throughout AI Search Performance.
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