Content creation

How do I find new content opportunities?

Content → Opportunities surfaces gaps based on prompts you're losing to competitors.

Opportunities analyses your tracked prompts and citation data to surface gaps: prompts where competitors are cited but you aren't, topics where your share of voice is dropping, and adjacent keywords where you have a head-start.

Each opportunity card has a one-click 'Generate content for this' button that drops you into the Create flow with the topic prefilled.

Still stuck? We typically reply within 1 business day.

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