How do I read the AI Visibility dashboard?

The AI visibility section shows how your brand appears inside AI answers. This article explains what each part of the Overview page means and how to read it from top to bottom. Overview is the page that opens when you choose AI visibility under Measure in the sidebar; the other breakdowns, such as Evidence, Competitors, Prompts, Platforms, Regions, Sentiment and Citations, are listed in the menu down the left-hand side of the section.

The top row holds four headline metrics. Visibility is the percentage of AI responses for your tracked prompts that mention your brand. Share of Voice is your share of every brand mention the AI engines make, not just mentions of the competitors you track. Average Position shows how early you are named when you are mentioned, where #1 is the opening of the answer and lower is better. Citation Share is the share of citations that point at your own domain rather than at competitors or third-party sources.

Each KPI shows its change against the comparison period chosen in the filter bar. For these rate metrics the change is shown in points, so a move from 15% to 17% reads as +2%. Green means better and red means worse, and lower-is-better metrics such as Average Position flip the colours, so a drop in position shows green. The same change indicator is used across the platform, so it reads the same way everywhere.

Below the KPIs the page is laid out in pairs. Visibility Over Time plots your trend next to a Visibility Score Rank of every brand the engines named. Share of Voice pairs a donut chart with a leaderboard. Average Position Over Time sits beside an Average Position Rank. At the bottom, Visibility Rankings by Topic lists the domains AI engines cite most for each topic and prompt, with a status pill for your own rank: Leader (top 3), Progressing (4 to 10), Needs work (outside the top 10) or No data yet, which simply means the scan has not returned a cited source for that topic so far.

Tip: the filter bar writes your choices to the page address, so a filtered view can be bookmarked or shared as a link, and the filters carry over as you move between AI visibility pages.