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Getting started
  • How do I add my brand's domain?
  • What does the onboarding flow actually do?
  • How do I invite team members?
  • What's the difference between Organisation, Workspace, and Brand?
  • How do I switch between organisations?
AI Search & Citations
  • What is AI Search visibility?
  • Which AI engines does WriteWorks track?
  • How often does WriteWorks scan?
  • What does Share of Voice mean?
  • How are citations attributed to my brand?
  • Why aren't my prompts showing data yet?
Analytics
  • How do I read the AI Search Performance dashboard?
  • What's the difference between Bot Visits and Human Visits in Agent Analytics?
  • How do I filter analytics by region, platform, or topic?
  • What is Prompt Volume analysis?
Metrics glossary
  • What is Visibility?
  • What is Share of Voice?
  • What is Average Position?
  • What is Citation Share?
  • What is Sentiment?
  • What is a Mention?
  • What is Rank and rank change?
  • What is a Query fan-out?
  • What does the up or down % next to a metric mean?
  • What are Bot visits?
  • What are AI citations and AI indexing?
  • What are Human visits (AI referrals)?
  • What are Citations and cited domains?
  • What is Prompt volume?
  • What are Search volume, Keyword difficulty and CPC?
  • What are Clicks, Impressions, CTR and Average position?
  • What is Topic authority?
Content creation
  • How do I generate a new piece of content?
  • What are AI agents?
  • How do I refresh / optimise an existing page?
  • How do I find new content opportunities?
  • How does keyword research work? (Ahrefs / Semrush)
  • What are Skills?
Brand & competitors
  • How do I add or remove competitors?
  • How does WriteWorks discover competitors?
  • How is competitor visibility calculated?
Billing & plans
  • How do I upgrade my plan?
  • What are the plan limits?
  • What are AI credits?
  • How do I cancel my subscription?
Account & team
  • How do I change my email address?
  • How do I reset my password?
  • How do I manage team roles and permissions?
Troubleshooting
  • Brand analysis failed — what now?
  • My scan keeps timing out.
  • I'm not seeing any data on my dashboards.
  • How do I report a bug or request a feature?
  1. Help
  2. Analytics
Help · Analytics

Analytics

Reading the dashboards and filtering data.

4 articles
  • How do I read the AI Search Performance dashboard?

    Visibility, Share of Voice, Average Position, and Citation Share — each with a delta vs. the previous window.

  • What's the difference between Bot Visits and Human Visits in Agent Analytics?

    Bot Visits track AI-engine crawlers hitting your site; Human Visits are real users referred from an AI engine.

  • How do I filter analytics by region, platform, or topic?

    Use the global filter bar above the tabs — selections sync to the URL so links are shareable.

  • What is Prompt Volume analysis?

    An estimate of how often real users ask AI engines a given keyword or prompt.

Other categories
  • Getting started
  • AI Search & Citations
  • Metrics glossary
  • Content creation
  • Brand & competitors
  • Billing & plans
  • Account & team
  • Troubleshooting
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