Metrics glossary
What is Visibility?
The share of tracked AI answers that mention your brand — the headline AI-Search metric.
Visibility is the share of tracked AI answers that mention your brand. It's the headline metric of AI Search.
How it's calculated For every active prompt on every engine we record whether your brand was mentioned (1) or not (0), then divide mentions by total responses. 40% visibility means you appeared in 40 of every 100 answers.
Where to find it AI Search Performance → Visibility. The KPI card shows the current value and its change vs the previous period.
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