Metrics glossary

What are Search volume, Keyword difficulty and CPC?

Classic SEO keyword metrics, pulled from your connected Ahrefs or Semrush account.

When you connect Ahrefs or Semrush, keyword rows carry three classic SEO metrics

Search volume — estimated monthly searches for the term.
Keyword difficulty — how hard it is to rank organically (0–100; higher is harder).
CPC — the average cost-per-click advertisers pay, a proxy for commercial value.

These come from your connected provider. Without one, prompt suggestions are grounded on your sitemap and knowledge base instead.

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