What is AI Search visibility?
The share of AI-engine answers (ChatGPT, Claude, Perplexity, etc.) that mention your brand.
AI Search visibility measures how often your brand appears when real people ask AI engines about your category. We send each tracked prompt to every supported engine, capture the response, and check whether your brand was mentioned and where.
Why it matters Traditional SEO measures position on a SERP. AI Search visibility measures whether you're mentioned at all in the AI's answer — because increasingly, users never click through to a SERP.
How it's calculated
- For every active prompt, every supported engine, every day: "Was the brand mentioned?" → 1 or 0.
- Aggregate: mentions ÷ executions = visibility %.
- We track the same metric for every selected competitor, so you can compare side-by-side on the dashboard.
What's a good number? There's no universal benchmark — it depends entirely on your category. A 30% visibility on niche B2B prompts is excellent; on broad consumer prompts it's middling. Watch the delta vs. competitors more than the absolute number.
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