AI Search & Citations
What does Share of Voice mean?
Your portion of total brand mentions across tracked prompts, compared to competitors in the same answers.
When an AI engine answers a prompt in your category, it usually names several brands. Share of Voice (SoV) is your portion of those mentions across every tracked prompt.
Worked example
- 100 tracked prompts over 30 days = 100 responses per engine.
- Your brand mentioned 30 times. Competitor A: 25, Competitor B: 25, Competitor C: 20.
- Total mentions: 100. Your SoV = 30 / 100 = 30%.
How to read it Visibility tells you if you're in the conversation; SoV tells you how loud you are once you're in. A brand with 50% visibility and 60% SoV is dominating its category; one with 50% visibility and 15% SoV is being mentioned alongside dominant competitors.
Where to find it AI Search Performance → Visibility tab → the SoV KPI card at the top, plus a donut chart breaking it out by brand.
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